Best Buy has been a company that has been around since the 1960s when they only had one store. Today there are thousands of stores in the country and across the world. One thing you can expect from a company like this is the amount of advertisements that are created for the brand and product that it sells. Best Buy has eventually came up with a rewards zone program to give back to their customers for the amount of money they spend in the stores. The reward zone program would give cash certificates to use to shop in the stores. These cash certificates would normally be sent through the mail to consumer's however Best Buy has decided to transfer it via email and online on a website made by Best Buy. This site is full of the Best Buy Brand and enhances a user's experience for simplicity and market the product directly to the consumer.
Certain social media websites such as Facebook has also included advertisements on their website that targets the user's search preferences. So say if you tend to search for a lot of electronics, then it will show you advertisements that relates to electronics or if you search for apartments then it will do the same with apartment advertisements. All of these new advances in marketing are there to expose you to your preferences or yours needs/desires. Needs/Desires that eventually one will need to fulfill in order to stay happy and sane in life so these advertisements are useful in which they target whatever you are looking for. Which has proven very effective. It have also been said that if users of facebook like your brand or becomes a fan of your fan page for your brand, then they are more likely to purchase or click on a ad for your brand through facebook. Thus increasing traffics and sales for the brand. This could only mean more money in the pockets and effective marketing schemes.
http://adage.com/article/digital/nielsen-facebook-s-ads-work-pretty/143381/
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