Consumers become familiar and more comfortable around things that they know well. Certain brand names are one of them. Some will go into a grocery store and know exactly their favorite brand of chips are and what they look like. For Groupon, their services has become a brand name that consumers will not forget to visit when they begin their shopping. It is a trusted brand and people know that there are plenty of coupons they can look at when they look through the coupons. Social Media will only continue to grow as the industry attack mobile content through any type of device possible that connects to any type of internet. Since Groupon is also a new brand name that everyone seems to recognize, consumers will continue to visit their site and apps and bring in a lot of traffic which in turn will bring in a lot of ad revenue for the company. Groupon will be worth more than 25 million dollars in a few more years as consumers continue to look for the best deals in the easiest and fastest way to save a buck in our economy today. Just as one groupon supporter stated “The biggest thing is (the daily deal websites) hit at the right time with the economy,”
-http://tonawanda-news.com/feature/x1623047360/Daily-deal-websites-like-Groupon-are-all-the-rage-these-days
